Part 5 - How Cinemas Acquire Films: A Behind-the-Screens Guide to Booking Movies

So your cinema is built, your seats are installed, and your popcorn machine is humming. Now comes the question every new exhibitor faces: Where do I get the movies? Acquiring films for theatrical exhibition is both an art and a business process—one that involves licensing, negotiation, and relationship-building with distributors and studios.

In this guide, we’ll walk you through how cinemas acquire films, what kinds of deals are involved, and how to build a programming strategy that keeps your audience coming back.

Understanding the Basics: What Are You Actually Licensing?

When you acquire a film for theatrical exhibition, you’re not buying the movie—you’re licensing the public performance rights to show it in your venue for a specific period. These rights are typically granted by:

• Major studios (Disney, Universal, Warner Bros.)
• Independent distributors (A24, Neon, IFC Films)
• Sales agents or aggregators (especially for indie or foreign titles)

Each film comes with its own terms, including how long you can show it, how many times per day, and how revenue is split.

The Two Main Paths: Studio Films vs. Independent Titles

1. Studio Releases

For first-run blockbusters, you’ll usually work through a film booker or directly with a studio’s distribution arm. These deals often include:

• Revenue splits (commonly 50/50 or more in favor of the studio)
• Minimum showtime requirements
• Marketing obligations (using official posters, trailers, etc.)

Studios may also require DCI-compliant projection and box office reporting.

2. Independent and Specialty Films

For indie films, documentaries, or foreign titles, you’ll often negotiate directly with the distributor or use a sales agent. These deals may offer:

• Flat licensing fees or more flexible revenue shares
• Shorter or non-exclusive runs
• More programming freedom

Film festivals are a great place to discover these titles and build relationships with distributors.

The Booking Process: Step by Step

1. Build a Programming Calendar – Plan your lineup based on release schedules, audience demand, and seasonal trends.
2. Contact Distributors or Bookers – Reach out to secure titles and negotiate terms.
3. Sign a Licensing Agreement – This outlines the run dates, revenue split, delivery format (usually DCP), and reporting requirements.
4. Receive and Test the Film – Ensure the DCP arrives on time and plays correctly.
5. Report Box Office Numbers – Studios and distributors require weekly reporting, often through a POS-integrated system.

Tips for First-Time Exhibitors

• Start building relationships early—distributors value consistency and professionalism.
• Balance your lineup—mix blockbusters with indie gems and alternative content.
• Negotiate smartly—ask about flat fees, bundled titles, or flexible terms.
• Stay organized—track licensing terms, reporting deadlines, and delivery logistics.
  
  
  

Disclaimer: This content is for informational purposes only and should not be considered legal or professional advice. Please consult with a qualified attorney or business advisor before making any decisions related to cinema ownership or film exhibition.